The big question: what's an online SMS gateway?
They power billions of SMS alerts, appointment reminders and promotional messages every single day. But what exactly are they?
When you send a text from your mobile – via your telco – to your friend, that's an example of 'Person-to-Person' (P2P) messaging. But you can't send high-volume business SMS in the same way.
To send thousands of messages at once, companies need to use 'Application-to-Person' (A2P) SMS software. This is when one app sends messages to many people.
And that's where SMS gateways come in.
An online SMS gateway allows computers to talk to telecommunications networks. It converts messages into the format used by the network operators.
There are two ways online SMS gateways can be accessed — either via an SMS gateway API or through an SMS portal accessible from your web browser (we call ours the Dashboard).
From there, you can add contact lists, create SMS campaigns, receive replies, watch performance in real time.