The big question: what's an online SMS gateway?
They power billions of text alerts, appointment reminders and promotional SMS every single day. But what exactly are they?
When you send a text from your mobile - via your telco - to your friend, that's an example of 'person to person' (P2P) messaging. But you can't send high-volume business SMS in the same way.
To send thousands of messages at once, companies need to use 'application to person' (A2P) SMS software. This is when one application sends messages to many people.
And that's where SMS gateways come in.
An online SMS gateway allows computers to talk to telecommunications networks. It converts messages into the format used by the network operators.
There are two ways online SMS gateways can be accessed – either via an SMS gateway API or through a web-based SMS portal (we call ours the Dashboard).
You can add contact lists, create SMS campaigns, receive replies, watch performance in real time from the Dashboard.